FMCG sector – The Fast moving consumer segment is projected to increase by 8.4% in FY 23-24. This increment is less compared to previous year as effect of inflation has still not completed decrease. This growth is unstable across different areas, regions, towns, and cities. The development of FMCG industry is controlled by urban population as consumption of rural people is very less due to increase in food prices and low wages. The expenditure incurred on FMCG segment is also affected due to rise in purchase basket of consumers, due to specific mobile phones, data, and increased spending on education and health. The digital media and e-commerce platforms showed consistent growth due to shifting of consumers towards e-commerce platforms with genuine prices along with unique products. Compared to traditional media channels, displaying products on digital platforms is simple and effective.
Hair oil industry – The trend observed in hair oil segment was almost similar to FMCG market. In FY-24, urban markets performed better compared to rural markets. For long-term purpose, recovery was seen with development in market quarter after quarter. 92% of Indian households consumed hair oil in past 12 months due to which penetration was high in households. The average consumption of household was stable at 1.5 litres. Hair oil is very important for Indian consumer hair care routine. The durability of hair oil segment is rooted in deep traditions and it has become consistent requirement of consumer nourishing of products. Traditionally, hair oil has strong presence in Indian market as using hair oil has been part of our daily routine. The current trends will ensure that consumer keep using hair oils for advantages such as dandruff-free hair, reduced hair fall, and healthy hair. The current lifestyle and environmental problems like air pollution is responsible for hair problems such as dandruff, hair breakage, dryness. This will lead to consistent nourishment of hair, which will generate opportunity for hair oil brands to fulfill demand by integrating Vitamin-E into their oils.
Beauty and Personal Care (BPC) segment – The BPC market at worldwide level is projected to reach $660 billion by 2027. The Indian BPC sector has seen huge growth in international markets with market size of USD14 billion. As per latest report, the Indian BPC segment has captured market share 5% of international markets and is forecasted to hit USD 30 billion by 2027. It is forecasted that at present India is under-capitalized channels will make a contribution of 33% in international markets with 10% CAGR. It is projected that online or e-commerce platforms is going to huge marketing channel. In this article, you will learn interesting information about price forecast, market cap, revenue, net profit, promoter, shareholding pattern, ROCE, ROE. Before investing in any company, investors need to understand the business of company.
Bajaj Consumer Care Ltd – Key Points
Name of promoter
Bajaj Resources Pvt. Ltd
Industry
Fast Moving consumer Goods (FMCG)
Established
1930
Headquarters
Mumbai, India
Employees
506
Distribution channel partners
8200
SKUs
100+
Countries presence
30+
Bajaj Consumer Care Ltd – Statistics
Market cap
Rs. 3,008 crores
ROCE
22.8%
ROE
18.8%
Market share
63%
Warehouses
20
Retail outlets
43 lakhs
Corporate & Regional offices
9
Own manufacturing units
3
About Bajaj Consumer Care Ltd
Bajaj Consumer Care is India’s one of the most honoured fast moving consumer goods (FMCG) companies, has gained lot of trust among Indian consumers for over 70 years. The Bajaj Consumer Care is part of Bajaj group of companies with respected empire of over 9 decades. As the company moves ahead by creating long-term value, the company has aim to develop a culture of creative products and present new products for customers at international level. The company has diverisified range of product portfolio such as: Amla range, No marks range, Almond Drops Hair Oil, Coconut range, Ethnic range, Almond drops skin & Hair Care range, digital brands.
In past few years, Bajaj Almond drops has consistently develop strong value and build a strong market presence with its creative branding style of hair oil segment. The company has achieved success for becoming top player in light hair oil and maintaing strong position for longer period of time due to huge competition. The company has captured 63% market share in Light Hair Oil segment, Bajaj Almond Drops Hair Oil segment has developed strong image. The strong market presence not only shows brands reliability but also opens the door for premium products and presenting diversified product variants.
During the financial year, the company has built robust presence in media among multiple platforms such as digital, TV, print, and on-ground activation. The company has made a huge investment on rising its presence on e-commerce platforms and modern trade platforms which has led to increment in organized trade. The company also implements influencer marketing and online community marketing which has increased its penetration in the market.
As part of company’s international strategy, the company has smartly divided its business into 4 regions: Nepal, Bangladesh, Africa, and Middle East with basic highlighting Bangladesh. The company has strong international parameters with established function for international marketing and finance to maintain operations at international level.Moreover, the company is developing strong local structures, interacting with wholesalers, and retailers to build strong presence and improve our reach in targeted areas. The company has also setup office in Bangladesh with team members of 20 people and in Middle East office the company has team of 5 persons. the operations of e-commerce platform for global business is managed by talented team. The company has partnered with Amazon Global to scale its business in UK, USA, and Canada.
The company has dedicated team for third-party manufacturing plant in its subsidiary Bangladesh to manage operations in the country. The company developed a strong sales infrastructure, distribution network, and supply chain facilities in Bangladesh to scale its presence in the country. Moreover, consistent growth of Almond Drops Hair Oil in regional markets, few new products were also released to fulfill requirements of Bangladesh customers. The company has strengthened its main brands on e-commerce platforms by adopting changing consumer landscape. Identifying importance of e-commerce platforms, the company consistently improves its approach to fulfill its changing needs of business model. The company taking benefits by understanding consumer behaviour by studying data and executing performance marketing initiatives.
Expanding the Almond Drops Legacy – By achieving 63% market share in almond drops oil segment, the company has stepped into new categories including skincare and healthcare, developing strong brand presence, sustainable development followed by innovation. The company is consistently working to innovate and scale, the comapny has launched certain variety of Almond Drops for skincare and haircare. The new products launched has achieved 16% growth in fiscal year 2024, specially through modern trade channels and e-commerce platforms.
Haircare – New products include Shampoos, Conditioner, and Serums.
Skincare – Brought new products such as soaps and body lotion to support hair care range.
Marketing strategy
Reimagining marketing – The company is the first haircare brand to give importance to AI creative visuals. The AI based campaign showed traditional Indian aesthetics to show benefits of products. This campaign created good amount of digital engagement with 24 million reach.
Programmatic advertising – Through programmatic advertising the company interact with users in specific pin codes by reaching 2 crore audience with 1.2% click-through rate.
On-ground activation – The organized 20-day on-ground activation in Ayodhya to capitalise on rising footfall in this area. This encouraged us to develop strong brand presence of ADHO in our main markets.
Sustainable packaging solution – The company implemented packaging to certain channels to boost sales across our channels. The company changed 190 ml glass bottle with PET bottle which led to 88% genuine coverage. With a motive to capture online growing market, the company launched an exclusive 750 ml ADHO pack on Flipkart.
Future growth prospects
The company is focusing on current markets to capture market share and increase its presence in Africa.
The company is planning to step in Middle East and other areas with strong South Asian population where hair oil market has huge scope.
The company is developing better infrastructure and robust distribution channel to capture market share in Bangladesh.
The company is launching products like Virgin Cocounut Oil and Hair Serum in Nepal, based on local preferences.
Expanding oil portfolio
The company is increasing its range of products beyond Bajaj Almond Drops hair Oil. This smart move highlights a shift towards more extensive hair care portfolio. the purpose of company is to present itself as one-stop solutions for all hair care needs, providing a huge variety of products under Bajaj brand and stepping into new segments.
The “Bajaj 100% Pure Coconut Oil” is grabbing attention across multiple platforms, led by best quality and the trusted Bajaj brand name. The success has resulted high market share in several areas. The company pays attention on both premium and quality products, the company has strong position to provide capital on brand coconut oil. This segment generates second largest revenue, which shoes its strength across all its channel, encourages by effective marketing and strong distribution channel.
The marketing strategy for Bajaj 100% Pure Coconut Oil has paid attention on maximum visibility and reach through different channels.
On-ground activity – The van campaign reached rural regions and increased interaction with retailers and locals. The wall paintings and hoardings were creative in developing strong brand presence in these regions.
Scaling the Amla portfolio – The portfolio of Amla oil has observed growth by scaling the introduction of Bajaj Amla Aloe Vera and Sarson Amla, both has encouraged to increase the Amla portfolio. Moreover, Sarson Amla appeared as rapidly growing subsegment in hair oil segment, taking the benefit of mustard oil for skin and hair treatments which is most common in Hindi regions. Brahmi Amla is our old brand which ahs attained lot of popularity on e-commerce platforms and has observed huge growth. The company has also collaborated with e-commerce platforms to launch amazing multipack for Bajaj Brahmi Amla. Bajaj Sarson Amla has received attention during financial year to branding intitatives. The company also arranged on-ground campaigns in north and central parts of India.
Bajaj Consumer Care Ltd – Revenue & Net profit
Particulars
FY-24 (In crores)
Sales
984
Expenses
829
EBITDA
155
Other income
45
Interest
1
Depreciation
10
Profit before tax
189
-Tax (%)
(18%)
Net profit
155
EPS in Rs.
10.88
Shareholding pattern
Promoters
40.95%
FIIs
10.85%
DIIs
20.71%
Public+
27.49%
Bajaj Consumer Care Ltd – Watch full Video
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Bajaj Consumer Care Ltd Share Price Target – 2024 to 2040
Year
Minimum price (Rs)
Average price (Rs)
Maximum price (Rs)
2024
210
221
232
2025
235
253
270
2026
273
291
309
2027
311
332
352
2028
357
389
421
2029
426
468
509
2030
511
568
625
2040
2555
2690
2824
Bajaj Consumer Care Ltd Share Price Target – 2024
If market faces bearish sentiments, the minimum projected price is anticipated to hit Rs 210. The average trading price is projected to hit Rs 221 at the end of the year. If market observes bullish sentiments, the maximum projected price is expected to hit Rs 232. At Bajaj Consumer Care, the company knows the importance of operational efficiency to beat competition. The main aim is to update manufacturing process and infrastructure. By integrating modern production techniques, the company has improved efficiency, quality, and production. The advanced facilities encourages company to give faster response as per customer requirements with quicker turnaround time and raise its production capacity.
Bajaj Consumer Care Ltd Share Price Target – 2025
If market observes downward trends, the minimum forecasted price is anticipated to hit Rs 235. The average trading price is projected to hit Rs 253 at the mid of the year. If market faces bullish sentiments, the maximum projected price is expected to touch Rs 270. The company manages both in-house manufacturing and tie up with outside partners through third-party and contract manufacturing. The company manages strong and consistent supply chain to assure stable distribution of raw materials and supply of finished products. It provides benefits to tide over challenges and fulfill market requirements.
Bajaj Consumer Care Ltd Share Price Target – 2026
If market observes downward trends, the minimum projected price is expected to reach Rs 273. The average trading price is projected to hit Rs 291 at the end of the year. If market faces bullish sentiments, the maximum projected price is expected to touch Rs 309. The company has collaborated with both domestic and international vendors and partners in distribution channel to assure smooth purchase of raw materials. The quality team performs vendor audits on daily basis to monitor challenges and compliance issues. The company consistently detailed monitoring of risk involved of all types of raw materials and packaging material and take necessary steps to present risks.
Bajaj Consumer Care Ltd Share Price Target – 2027
If market faces bearish trends, the minimum projected price is anticipated to hit Rs 311. The average trading price is projected to hit Rs 332 at the end of the year. If market faces bullish sentiments, the maximum projected price is expected to reach Rs 352. The company has strong network of warehouses across country which is large in size. The company has developed strong presence at local level that manages smooth supply, integrating with distributors or customers which includes eminent e-commerce and modern trade chains. The location of warehouse is done on strategic basis to fulfill geographical requirements, assuring maximum coverage of touchpoints.
Bajaj Consumer Care Ltd Share Price Target – 2028
If market faces bearish sentiments, the minimum projected price is expected to reach Rs357. The average trading price is projected to reach Rs 389 at the mid of the year. If market observes bullish sentiments, the maximum projected price is expected to touch Rs 471. The company has emphasized the importance of automation and digital revolution in manufacturing processes, with improving focus on enhancing efficiency and reducing environment harm. The execution of smart production framework, integrated in the principles of Total Productive Maintenance (TPM) has encouraged overall equipment efficiency (OEE), better maintenance issues, improved manpower production.
Bajaj Consumer Care Ltd Share Price Target – 2029
If market faces downward trends, the minimum predicted price is projected to touch Rs426. The average trading price during the mid of the year is projected to hit Rs 468. If market observes bullish sentiments, the maximum projected price is anticipated to reach Rs 509. The company has developed strong supply chain within General trade. the strong distribution channel now manages vast humber of outlets with comprehensive network, including both rural and urban regions across country. The efforts of company to build strong distribution channel and executing strategic results in effective marketing covers and enhanced retail relationships.
Bajaj Consumer Care Ltd Share Price Target – 2030
If market observes downward signals, the minimum projected price is estimated to hit Rs 511. The average trading price is projected to hit Rs 568 at the end of the year. If market observes bullish sentiments, the maximum projected price is expected to reach Rs 625. In past 3 years, Organised trade has increased and raising with amazing CAGR of 29%. This development includes e-commerce, modern trade, institutional channels, explaining huge presence in market and systematic moves. The company has increased its business with established customers like Dmart, flipkart, Amazon. In the fiscal year, company has collaborated with Meesho, Blinkit, Myntra, Nykaa.
Bajaj Consumer Care Ltd Share Price Target – 2040
If market faces downward trends, the minimum projected price is anticipated to hit Rs 2555. The average trading price is projected to hit Rs 2690 at the mid of the year. If market forces bullish signals, the maximum projected price is estimated to hit Rs 2824. To boost sales in rural markets, the company has introduced distribution of van by making sure that products reach in rural areas. The company has executed IT for sales team and distributors to monitor distribution process and improving effectiveness in ground.
FAQs
Q1) Who is the owner of Bajaj Consumer Care Ltd?
Ans – The owner of Bajaj Consumer Care is Jamnalal Bajaj.
Q2) What business does Bajaj Consumer Care Ltd do?
Ans – The company is manufacturer and supplier of skin care, hair oil and hygiene products. The product portfolio of company includes No marks cream, Bajaj Almond Drops hair oil, coconut oil, and face wash.
Q3) Which sector is Bajaj Consumer Care Ltd involved?
Ans – The company is involved in manufacturing of Fast Moving Consumer Goods (FMCG). The company has over 7 decades of experience.
Q4) Who is promoter of Bajaj Consumer Care Ltd?
Ans – The promoter and chairman of Bajaj Consumer Care is Mr. Kushagra Bajaj.
Q5) Who is brand ambassador of Bajaj Consumer Care Ltd?
Ans – The brand ambassador of Bajaj Consumer Care is actress Kiara Advani.
Q6) What is the old name of Bajaj Consumer Care Ltd?
Ans – The old name of Bajaj Consumer Care is Bhaumik Agro Products Pvt. Ltd.
Q7) Is Bajaj Consumer Care Ltd a debt-free company?
Ans –Yes, Bajaj Consumer Care is a debt-free company. The company has not taken any loans which represents strong financial position.
Q8) Is Bajaj Consumer Care Ltd a good stock to buy?
Ans –Yes, Bajaj Consumer Care is good stock for long-term purpose. The sales of company in FY-13 was Rs 600 crores which has increased to Rs 984 crores in FY-24. The net profit of company in FY-13 was Rs 166 crores which has reduced to Rs 155 crores. The net-debt of company is zero.
