The Indian Consumerware Market includes Consumer Houseware and Consumer Glassware categories has shown amazing growth and diversification. The products which fall under Consumer Houseware category are lunch boxes, hydration ware, small kitchen appliances, insulated ware, cleaning products, and storage containers. The products included in Consumer Glassware sector includes glassware, opalware, and porcelain products. In FY-23, the Consumer Glassware market size was Rs 377 billion and market saw growth of 8.4% compared to FY-22. This growth is possible due to an increment in disposable incomes, the shift towards nuclear families, and rise in demand for organized and genuine kitchen areas.
There are two sub-categories included in Indian Stationery market: paper stationery which covers 42% by volume and non-stationery products which covers 58% of volume. In paper stationery segment, notebook holds the largest share in terms of volume, whereas non-paper products include art, craft, writing instruments, and office supplies. The writing instruments is the largest contributor.
The market of writing instrument includes rubbers, sharpeners, pencil colors, pens, highlighters, permanent markers, geometry box. The pen generates largest revenue out of which 80% of revenue in FY-23. India also exports writing instruments in USA and UAE being main countries for export. In past few years, the Indian writing instrument market has seen consistent growth from Rs 100 billion in FY-20 to Rs 133 billion in FY-23 with a CAGR of 9.51%. The need of writing instruments saw a hike before covid with a full return to physical education.
The market of Indian furniture is divided into type of material, wooden furniture captures 66% of share, the share of plastic is 9%, and metal has share of 17%. The market size of plastic moulded furniture in FY-23 was Rs 142 billion and grew by 16.4% from FY-22. This category is famous due to its easy management, long life, light weight, afforable, easy production process, different types of designs. Its is more used by individuals residing in urban areas with limited space, tourism, and hospital industry for its long-term use and cleaning purpose.
The increment of E-commerce platforms providing wide range of diversified products at competitive prices has seen adoption of furniture market. This shift is forecasted to push the Indian furniture market to Rs 2700 billion by 2027. The market of moulded furniture is estimated to hit Rs 270 billion led by rise in demand for low-cost furniture, urbanization, and increment in middle class. Improvement in technology has encouraged cost-effective production. In this article, you will learn interesting information about Cello World Ltd net profit, revenue, promoter, shareholding pattern, products portfolio, price forecast, employees.
Cello World Ltd – Key Points
Name of promoter
Mr. Pradeep Ghisulal Rathod
Established
1962
Headquarters
Mumbai, India
Industry
Consumer Houseware, Writing instruments, Stationery, Moulded Furniture, and Allied products
Gel pens, metal pens, Liquid ball pens, mechanical pencils, Roller pens, Fountain pens
Moulded Furniture
Chairs, Stools, Dustbins, Crates, Storage collection, Air coller
About Cello World Ltd
Cello World Ltd was incorporated as public company in 2018 is a pioneer in consumer ware market in India. The company has wide knowledge of customers’ requirements and choices, with the help of wide product range, and presence in whole of India through its distribution channel. Cello fulfills customer requirements. The company has a wide variety of products, strong supply chain network, and focus on growth and latest technology has supported the company to become a top player in Indian consumer houseware and writing instruments market. Cello provides 17000+ SKUs among all product segments, including writing instruments, allied products, stationery, moulded furniture, andconsumer ware. The company has a wide variety of products across different sectors, price points, and types of material, which encourages Cello to operate as a “One-stop solution”.
On 31st March, 2024, the company leases, acquires, and manages 14 manufacturing plants across 6 locations in India. the manufacturing plant of Cello encourages for in-house production of wide variety of products. The operations of company increase with efficient distribution channel, allowing to take advantage of smooth supply chain across different types of business models.
Cello has achieved popularity in Indian house for over 6 decades. The company was established in 1962 with a purpose of becoming most favourable brand in India. The company is known for its top consumer products company in India. The company is dominating in writing instruments, houseware, moulded furniture, stationery, and allied products. The company is one of the leading brands in Indian consumerware segment. The success attained by company in past 6 decades is possible due to adoption of modern technology, and increasing product portfolio, to meet the requirements of Indian consumers. This strategy has encouraged us to stay ahead of competition by building products that smoothly combine with daily lives of customers. The company has diversified products, including different materials that are used to build creative and unique products. The company fulfills all requirements, assuring access for consumers across different economic sectors. The distribution channel includes wholesale allocation, retail, and online platforms which has become key factor to push sales in digital era. The strong command over E-commerce platforms helps us to reach wide audience and quickly respond as per market demands. The customer is the key part of our approach, the company is raising its business, adding new categories, and improving our current varieties.
On 6th November, 2023, cello World entered into National Stock Exchange (NSE) and Bombay Stock Exchange (BSE). The IPO of the company observed huge demand and it was subscribed over 39 times. By successfully listing is projected to rise the visibility of company and build strong reputation and develop a public market for its shares in India.
Cello’s Consumer Houseware segment includes a wide range of products developed to fulfill customers’ requirements. This segment includes cookware, Kitchen appliances, melamine, opalware, porcelain, carryware, cookware, servingware, insulated plastic, storage containers, cleaning products, and insulation for cold and hot products. Cello represents itself as top player through its huge range of products and multiple [product portfolio.
The company manages writing instruments and stationery business under the brand name “UNOMAX” established in 2019 is new brand operating its stationery and writing instruments business. UNOMAX provides a wide variety of writing instruments such as gel pens, metal pens, ball pens, roller pens, fountain pens, and executive pens. It has achieved lot of popularity due its best writing quality and is a top player in the writing instrument market. Moreover, UNOMAX offers wide variety of stationery products such as erasers, sharpeners, correction pens, pencil colors, crayons, mechanical pens, geometry pens, oil pastels, and geometry boxes.
Cello has achieved expertise in moulded furniture and allied products segment, prominent for its durability, quality, and design for its products. The range of products includes dustbins, chairs, cupboards, crates, air coolers. Cello generates heavy margins in this sector and offers both indoor and outdoor moulded furniture. The company is proud of itself that it can identify market trends and bring forward amazing products, which encourages us to expand our business. Through improvement and diversifying into different segments, the company has increased our product portfolio to fulfill customers demand.
The company is increasing our best quality product portfolio by presenting high-end products with genuine price points and margins. Moreover, the purpose of company is to increase our consumer houseware offerings, paying attention on newly launched products in Kitchen segment, appliances, cookware, writing instruments, moulded furniture, glassware. By constantly interacting with our distributors and retailers, we collect important data into consumer preferences and market feedback. This helps us to gain new customers and raise our wallet share and consitent orders by increasing our market share.
Cello World Ltd – Past journey
The company commenced its operations in 1962 by late Shree Ghisulal Dhantraj Rathod was connected with Cello Plastic Industrial Works and the brand Cello came into existence.
In 1988, Wim Plast Limited was incorporated and involved in the business of moulded furniture and allied products.
In FY-1994, Wim Plast Limited got listed on Bombay Stock Exchange (BSE).
In 1995, Cello made entry into writing instrument business.
During 2009 to 2015, the company sold the writing instuments business of Cello.
In 2017, the company launched new products opalware and glassware business under the brand “Cello” and cleaning products business under “Kleeno” sub-brand.
In 2018, the incorporation of Cello World Pvt Ltd was done by forming private limited company.
In 2019, the company launched stationery products and writing instruments business under the brand “UNOMAX”.
In 2022, the company entered into group restructuring process.
In 2023, the company came out with IPO and got successfully listed on NSE and BSE.
Promoter of the company
The Chairman and Managing Director of the company is Mr. Pradeep Rathod. He started his career at the age of 18 by joining family business. Under his amazing leadership, Cello has developed itself into a top consumer houseware brand known for its exhaustive and wide range of product portfolio. He is the main person behind company’s growth into different segments. His purpose and guidance is very important for company’s better performance. He has over 4 decades of expertise and deep knowledge. A leader with big vision and one of the influential people in houseware segment with strong image. Since, the incorporation of a company he is a director of company.
Cello World Ltd – Revenue and net profit
Particulars
FY-24 (In crores)
Sales
2,000
Expenses
1,491
EBIDTA
509
Other income
25
Interest
3
Depreciation
57
Profit before Tax
475
Tax (%)
(-25%)
Net profit
356
EPS in Rs.
15.6
Shareholding pattern
Promoters
75%
FIIs
7.7%
DIIs
13.57%
Public
3.73%
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Cello World Ltd Share Price Target – 2024 to 2040
Year
Minimum price (Rs)
Average price (Rs)
Maximum price (Rs)
2024
885
954
1023
2025
1029
1122
1215
2026
1218
1316
1413
2027
1454
1583
1712
2028
1730
1918
2105
2029
2110
2322
2534
2030
2596
2860
3124
2040
10,384
11,085
11,785
Cello World Ltd Share Price Target – 2024
If market faces bearish sentiments, the minimum projected price is anticipated to hit Rs 885. The average trading price is projected to hit Rs 954 at the end of the year. If market observes bullish sentiments, the maximum projected price is anticipated to hit Rs 1023 at the end of the year. The new product launched by company will contribute 15% of total revenue generated. The company is making consistent improvement in product portfolio by improving features such as packaging, colour, style, size, and shape. The company consistently works on building better products and focuses on building new products that compete with market trends and choices of consumers. This strategic move generates revenue and also builds strong position in the market.
Cello World Ltd Share Price Target – 2025
If market experiences bearish sentiments, the minimum projected price is anticipated to reach Rs 1029. The average trading price is projected to hit Rs 1122 at the end of the year. If market observes bullish sentiments, the maximum projected price is estimated to reach Rs 1215. The company has developed strong distribution channel through distributors, retailers, and dealers. The company has developed strong presence in metro and Tier-1 cities and currently company is focusing to enter into Tier-2, 3, and 4 cities to grow its market share. The company is expanding its distribution channel in regions where its presence is very less, with a purpose to increase its market share and develop partnerships with new distributors and while making strong current.
Cello World Ltd Share Price Target – 2026
If market observes bearish sentiments, the minimum forecasted price is anticipated to reach Rs 1218. The average trading price is projected to hit Rs 1316 at the end of the year. If market observes bullish sentiments, the minimum projected price is anticipated to hit Rs 1413. The company has a wide range of products across different product segments, quality of materials, and price points which encourage us to act as one-stop solution. The company gives priority to understanding customer’s requirement and choices of consumers to make improvements in products and fulfill requirements while managing best quality standards.
Cello World Ltd Share Price Target – 2027
If market faces bearish signals, the minimum projected price is anticipated to reach Rs 1730. The average trading price is projected to hit Rs 1918 at the end of the year. If market observes bullish sentiments, the maximum forecasted price is expected to touch Rs 2105. The company is involved in the business of glassware for over 6 years, in the beginning it used to be dependent on imports. This experience has given deep knowledge into glassware market, understanding customer needs, pricing, dynamics of product lines, and distribution. At present, company is setting up new glassware production at Falna in Rajasthan with projected annual production capacity of 20,000 tonnes. This smart approach has mission to minimize reliability of imported glassware from third-party suppliers out of India.
Cello World Ltd Share Price Target – 2028
If market observes downward trends, the minimum projected price is anticipated to hit Rs 1730 at the end of the year. The average trading price is projected to hit Rs 1918 in the mid of the year. If market observes bullish sentiments, the maximum forecasted price is estimated to touch Rs 2105. The glassware production factory in Rajasthan is installed with made in Europe that assures huge production and perfection in creation and finishing. This manufacturing plant includes variety of machines such as fire polishing machines and a servo gob feeder. The plant is situated close to raw material suppliers and dry weather conditions in the area build a proper environment for production of glassware. The manufacturing plant started its operations on 16th March 2024.
Cello World Ltd Share Price Target – 2029
If market faces bearish sentiments, the minimum projected price is anticipated to hit Rs2110 at the end of the year. The average trading price is projected to hit Rs 2322 at the end of the year. If market observes bullish signals, the maximum forecasted price is anticipated to hit Rs 2534 in the mid of the year. In past 7 years, the company has made good progress in production of opalware, successfully presenting ourselves as one of the best 3 players in this category. In FY-24, the company scaled our production of opwaler up to 10,000 tonnes and increased to 25,000 tonnes with current usage of 60%. This growth is part of our amazing strategy to match our production process with market requirements.
Cello World Ltd Share Price Target – 2030
If market faces bearish sentiments, the minimum projected price is anticipated to hit Rs2596. The average trading price is projected to hit Rs 2860 at the mid of the year. If market observes bullish sentiments, the maximum projected price is estimated to hit Rs 3124 at the end of the year. In FY-24, the company has successfully executed ERP in its operations, which smoothly improved our operations and logistics effectively. This addition will not only minimize time and expenses related to designing product but also enhance in-house testing. Moreover, the company is accepting virtual platforms for managing the distribution process and sales team. The integration of digital platform is important for properly managing stock at factory and distributor levels.
Cello World Ltd Share Price Target – 2040
If market faces bearish sentiments, the minimum projected price is anticipated to reach Rs 10,384. The average trading price is projected to touch Rs 11,085 at the mid of the year. If market observes bullish sentiments, the maximum projected price is anticipated to hit Rs 11,785 at the end of the year. The company is planning to check market requirements and make changes in manufacturing. In the starting of year, the company makes strong commitment to reduce waste by 5%. The company is looking loopholes and making changes to reduce waste. The company is purchasing modern machines that produce less waste.
FAQs
Q1) Who is the owner of Cello World Ltd?
Ans – The owner of Cello World Ltd is Mr. Pradeep Ghisulal Rathod.
Q2) How old is Cello Cello World Ltd?
Ans – Cello company was established in year 1962 and is more than 60 years old.
Q3) What are the products of Cello World Ltd?
Ans – The company is involved manufacturing of products such as consumerware, writing instruments, glassware, opalware, moulded furniture, and allied products.
Q4) Who are the competitors of Cello World Ltd?
Ans – The competitors of Cello World Ltd are Borosil Ltd, Flair Writing Instruments Ltd, Haldyn Glass Ltd.
Q5) Who is the brand ambassador of Cello World Ltd?
Ans – The brand ambassador of Cello world Lts is Mr. Amitabh Bachchan.
Q6) What is turnover of Cello World Ltd?
Ans – The turnover of Cello world Ltd for FY-24 was Rs 2000 crores which was increased by 11.30% compared to Rs 1797 crores in FY-23.
Q7) Is Cello World Ltd a debt-free company?
Ans –No, Cello company is not a debt-free company. The Long-term borrowing of company in FY-24 was Rs 28 crores whereas short-term borrowings was Rs 335 crores.
Q8) Is Cello World Ltd a profitable company?
Ans –Yes, Cello World Ltd is a profitable company with net profit of Rs 356 crores in FY-24 which was 24.91% higher compared to FY-23 where net profit was Rs 285 crores.
Q9) Is Cello World Ltd a good stock for long-term?
Ans –Yes, Cello World Ltd is good company for long-term purpose. The sales of the company in FY-21 was Rs 1049 crores and reached to Rs 2000 crores in FY-24. The company’s sales was almost doubled in 3 years. The net profit of the company was Rs 166 crores in FY-21 and was increased to Rs 356 crores in FY-24.